56th Idea Filmfare Awards 2008 – South
The exhilarating fragrance of Southern spice is in the air again with the most celebrated Film Awards Ceremony for the South
Chennai, 16th June 2009: 56th Idea Filmfare Awards 2008 – a mighty congregation of pure talent, and portrayal of the true spirit of good cinema, is here again. The 56th Idea Filmfare Awards 2008 – South signifies the ultimate public reward for excellence for South Indian Cinema. Worldwide Media Pvt. Limited, a Times Group & BBC Worldwide joint venture, is proud to announce the continuation of their partnership for the biggest and most celebrated award ceremony in the region – The 56th Idea Filmfare Awards 2008 – South.
IDEA Cellular Ltd, an Aditya Birla Group Company, has extended its association with Filmfare by becoming the Title Sponsor of the Filmfare Awards’ South edition as well, this year. Earlier in the year, IDEA sponsored the 54th Idea Filmfare Awards which recognized the creative talent of the Hindi Film industry for the year 2008.
Speaking on the occasion Mr Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, “Filmfare recognized very early the depth and talent of South Indian cinema. Which is why for 54 years we have had a separate Filmfare awards function to celebrate this talent. The industry here continues to grow and set new benchmarks for Indian movies. We are proud of our five decades association with the South Indian film industry.â€
Speaking about the tie up, Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular Ltd. said, “We are happy to associate with Filmfare to present South Indian Film industry’s most dazzling event – The 56th Idea Filmfare Awards 2008 – South. IDEA has constantly endeavoured to engage and entertain our customers, through innovative value added services, and other customer engagement programs. Through this association, IDEA will bring stars and the best of movies closer to our existing and prospective customers in the southern states of Indiaâ€.
The Filmfare Awards (South) was born in 1953 and used to be held at the prestigious Kalaivanar Arangam in Chennai. Eventually it shifted to the cosy Music Academy. It epitomizes the true spirit of good cinema, the guts, the glory and the glamour and signifies ultimate recognition and consistent encouragement of talent. It’s a mighty congregation of talent, kinship and camaraderie all under one massive canopy. Initially only Tamil and Telugu were considered and in 1966, Malayalam films were added and finally Kannada films became part of the event in 1969. Over time the show and the awards have gone through a plethora of evolutionary changes especially in the number of categories. The spirit of the awards lies in its popularity not just among the masses but also among the film fraternity. This is apparent from the overwhelming attendance each year, a great show of not just sporting spirit but also of unending support.
IDEA Cellular is a strong player in the South, with 25% of its overall subscriber base coming from three service areas of Kerala, Andhra Pradesh and Karnataka. It has recently launched its services in Tamil Nadu, and services in Chennai metro will be launched soon.
Millions of IDEA subscribers in the region will benefit from a range of value added services designed on the theme of 56th Idea Filmfare Awards 2008 – South. IDEA will run innovative VAS contests wherein few lucky subscribers will not only be able to attend the Idea Filmfare Awards ceremony in Hyderabad on July 31, 2009, but also win a chance to witness this glittering event sitting alongside Tamil, Telugu, Malayalam and Kannada film industry’s most sought after celebrities.
IDEA customers from Kerala, Karnataka, Andhra Pradesh and Tamil Nadu will also get to Meet & Greet their favourite stars, as part of the brand association with Filmfare.
About Worldwide Media Pvt. Ltd.
Worldwide Media Pvt. Ltd. is a 50:50 joint venture owned by the Times of India group and BBC Worldwide. Two of the company’s brands – Femina and Filmfare – are industry leaders and household names in India. Worldwide Media Pvt. Ltd. has also recently launched UK’s No.1 auto magazine BBC TopGear in India.
The Times Group is one of India’s largest media and entertainment conglomerate. The BBC is a wholly owned subsidiary of the British Broadcasting Corporation. In 2004, the two media giants joined hands and WWM was born; a company with six exciting consumer magazines under its belt – two are highly successful, well reputed Indian brands, joined by four popular international titles. All have the pulse on the Indian market.
About IDEA Cellular Limited:
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 45 million subscribers, under brand IDEA. It has licenses and spectrum to operate in all 22 service areas of India, with commercial operations in 17 service areas, currently. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 125,000 employees belonging to 25 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com
For further information contact:
Filmfare
Sabina Miranda
sabina.miranda@wwm.co.in
+91 9892752277
IDEA Cellular Limited
Shivanjali Singh
shivanjali.singh@idea.adityabirla.com
+91-11-23730134, +91-9911005955
Issued By:
Erudite PR 4210 9946
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